@import url('https://fonts.googleapis.com/css2?family=Lora:ital,wght@0,500;0,600;0,700;1,500&family=Source+Sans+3:wght@400;500;600;700&display=swap');

:root{--red:#a82d21;--red-deep:#7e1e18;--ink:#1f1c1a;--paper:#f7f7f5;--line:#d9d8d3;--muted:#6b6661;--deep:#282421;--soft-red:#f2e4df;--radius:3px;}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:'Source Sans 3',sans-serif;font-size:18px;line-height:1.55}a{color:inherit}img{max-width:100%;height:auto}::selection{background:var(--red);color:#fff}.wrap{width:min(1160px,calc(100% - 48px));margin:auto}.site-header{padding:20px 0;border-bottom:1px solid var(--line);background:rgba(247,247,245,.96);position:sticky;top:0;z-index:5}.nav{display:flex;align-items:center;gap:28px}.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-weight:700;line-height:1.1}.brand img{width:42px;height:42px;object-fit:contain}.brand span{max-width:160px}.nav-links{display:flex;gap:22px;margin-left:auto;align-items:center}.nav-links a{text-decoration:none;color:#4f4a46;font-size:16px;font-weight:600}.nav-links a:hover,.nav-links a[aria-current=page]{color:var(--red)}.nav-cta{padding:9px 14px;border:1px solid var(--red);color:var(--red)!important}.eyebrow{color:var(--red);font-size:14px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;margin:0 0 16px}.hero{padding:82px 0 68px;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}.hero-media{position:relative;min-height:500px;overflow:hidden;background:var(--deep)}.hero-media img{position:absolute;width:100%;height:100%;object-fit:cover;filter:saturate(.78) contrast(1.06)}.hero-media:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,rgba(31,28,26,.05),rgba(31,28,26,.58))}.hero-media figcaption{position:absolute;z-index:1;left:24px;right:24px;bottom:20px;color:#fff;font-family:Lora,serif;font-size:21px;line-height:1.25}.photo-strip{display:grid;grid-template-columns:5fr 7fr;gap:0;align-items:stretch;margin-top:64px;background:#fff;border:1px solid var(--line)}.photo-strip img{display:block;width:100%;height:100%;min-height:320px;object-fit:cover}.photo-copy{padding:48px}.photo-copy h3{font-family:Lora,serif;font-size:34px;line-height:1.12;margin:0 0 14px}.photo-copy p{margin:0;color:var(--muted)}.page-hero h1,.hero h1,h2{font-family:Lora,serif;letter-spacing:-.035em;line-height:1.05}.hero h1{font-size:clamp(3.15rem,6vw,5.8rem);margin:0 0 24px;max-width:760px}.hero p{font-size:22px;max-width:590px;color:#514c48;margin:0 0 30px}.button-row{display:flex;flex-wrap:wrap;gap:12px}.button{display:inline-flex;align-items:center;justify-content:center;text-decoration:none;padding:13px 20px;font-size:17px;font-weight:700;border:1px solid var(--red);transition:background-color .14s ease,color .14s ease,transform .14s ease}.button:hover{transform:translateY(-2px)}.button:focus-visible,.nav-links a:focus-visible,summary:focus-visible{outline:3px solid #e28963;outline-offset:4px}.button.primary{background:var(--red);color:#fff}.button.primary:hover{background:var(--red-deep)}.button.secondary{color:var(--red)}.button.secondary:hover{background:var(--soft-red)}.diagram{border:1px solid var(--line);background:#fff;padding:30px 26px;position:relative}.diagram:before{content:'';position:absolute;width:12px;height:100%;left:-1px;top:0;background:var(--red)}.diagram h2{font-size:29px;margin:0 0 24px;padding-left:12px}.diagram-step{display:grid;grid-template-columns:34px 1fr;gap:13px;padding:14px 0;border-top:1px solid var(--line)}.diagram-step:first-of-type{border-top:0}.step-no{color:var(--red);font-weight:700}.diagram-step strong{display:block;font-size:18px}.diagram-step span{font-size:16px;color:var(--muted)}.proof{padding:30px 0 88px}.proof-grid{display:grid;grid-template-columns:1fr 1fr;gap:40px;border-top:1px solid var(--line);padding-top:28px}.proof-grid p{margin:0;font-size:20px}.proof-grid p:first-child{font-family:Lora,serif;font-size:28px;line-height:1.3}.dark-section{background:var(--deep);color:#f8f5f2;padding:86px 0}.dark-section .eyebrow{color:#ee8e71}.dark-section h2{font-size:clamp(2.4rem,4vw,4.2rem);margin:0;max-width:760px}.standard-list{display:grid;grid-template-columns:1fr 1fr;gap:1px;margin-top:46px;background:#564f4a}.standard{background:var(--deep);padding:26px}.standard strong{display:block;font-family:Lora,serif;font-size:25px;margin-bottom:8px}.standard p{color:#d8d1cc;margin:0}.feature-section{padding:86px 0}.section-heading{max-width:690px;margin-bottom:44px}.section-heading h2{font-size:clamp(2.35rem,4vw,4rem);margin:0}.section-heading p{color:var(--muted);font-size:20px}.split-list{display:grid;grid-template-columns:1fr 1fr;gap:46px}.split-list h3{font-family:Lora,serif;font-size:30px;margin:0 0 14px}.plain-list{list-style:none;padding:0;margin:0;border-top:1px solid var(--line)}.plain-list li{padding:16px 0;border-bottom:1px solid var(--line);padding-left:28px;position:relative}.plain-list li:before{content:'+';color:var(--red);position:absolute;left:0;font-weight:700}.cta-band{background:var(--soft-red);padding:60px 0}.cta-band-inner{display:flex;gap:30px;align-items:center;justify-content:space-between}.cta-band h2{font-size:clamp(2.1rem,3.5vw,3.3rem);margin:0;max-width:660px}.site-footer{padding:28px 0;color:var(--muted);font-size:15px}.footer-inner{display:flex;justify-content:space-between;gap:20px;align-items:center}.footer-inner a{color:var(--red);font-weight:700}.page-hero{padding:76px 0 48px;border-bottom:1px solid var(--line)}.page-hero h1{font-size:clamp(3rem,5vw,5.3rem);margin:0;max-width:850px}.page-hero p{font-size:21px;color:var(--muted);max-width:710px}.content{padding:64px 0 86px}.content-grid{display:grid;grid-template-columns:4fr 7fr;gap:72px}.aside-note{font-family:Lora,serif;font-size:24px;line-height:1.35}.article h2{font-size:36px;margin:0 0 18px}.article p{margin:0 0 20px}.article ul{padding-left:22px;margin:0 0 36px}.article li{padding:5px 0}.timeline{border-left:1px solid var(--line);padding-left:30px}.timeline-item{position:relative;padding:0 0 37px}.timeline-item:before{content:'';position:absolute;left:-37px;top:8px;width:12px;height:12px;background:var(--red);border-radius:50%}.timeline-item h2{font-size:31px;margin:0 0 8px}.timeline-item p{margin:0;color:var(--muted)}details{border-top:1px solid var(--line);padding:18px 0}details:last-child{border-bottom:1px solid var(--line)}summary{font-family:Lora,serif;font-size:24px;font-weight:600;cursor:pointer;list-style:none;padding-right:30px;position:relative}summary::-webkit-details-marker{display:none}summary:after{content:'+';position:absolute;right:2px;color:var(--red)}details[open] summary:after{content:'−'}details p{max-width:760px;color:var(--muted);margin:14px 0 0}.reveal{opacity:0;transform:translateY(12px);transition:opacity .55s ease,transform .55s ease}.reveal.visible{opacity:1;transform:none}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.button{transition:none}}@media(max-width:760px){body{font-size:17px}.wrap{width:min(100% - 34px,1160px)}.site-header{position:static}.nav{gap:10px}.brand span{font-size:14px;max-width:120px}.nav-links{gap:12px}.nav-links a:not(.nav-cta){display:none}.nav-cta{font-size:14px;padding:8px 10px}.hero{padding:56px 0}.hero-grid,.proof-grid,.standard-list,.split-list,.content-grid,.photo-strip{grid-template-columns:1fr;gap:30px}.hero-media{min-height:360px}.photo-strip{gap:0}.photo-strip img{min-height:220px}.photo-copy{padding:30px}.hero h1{font-size:3.1rem}.hero p{font-size:19px}.diagram{padding:25px 21px}.proof{padding-bottom:60px}.dark-section,.feature-section{padding:62px 0}.cta-band{padding:44px 0}.cta-band-inner,.footer-inner{display:block}.cta-band .button{margin-top:20px}.content{padding:50px 0 65px}.page-hero{padding:56px 0 35px}.page-hero h1{font-size:3rem}.content-grid{gap:36px}.aside-note{font-size:21px}.article h2,.timeline-item h2{font-size:28px}summary{font-size:21px}}